"All Natural"

I saw a billboard like this one every day on the bus. They finally fixed that one, but on my way home from the bar the other night I found this one.

This is hilarious. To me, there are a couple of ways to interpret this.

1) .100% = .001

2) The burger is less than (<) .100%

Even if the horribly placed period dissapeared, the burger would still be LESS THAN 100%, according to the horribly chosen symbol to point to the burger. It's just too perfect.